Social Media Strategy
I am reading INBOUND MARKETING by Brian Halligan and Dharmesh Shah of Hubspot and they explain inbound marketing so clearly for a social media intern like myself. The traditional “brochure-like” website is compared to a small town with one road through it, a customer may stop once on the way through, look around and enjoy the scenery, then leave and never return. With the use of inbound marketing, a website can be more like a big city with airports, train stations, bus stations, and many highways and roads leading into it. The more inbound links, social media followers, blog subscribers, and traffic, the more of a HUB your website becomes. This makes perfect sense!
I also attended an online webinar presented by Sazbean on “Crafting a Social Media Strategy”. I was unclear as to how to begin an inbound marketing plan and the webinar outlined a clear procedure to get started, set goals, and how to determine content strategy and implementation. I am excited to get going!
It also makes me happy that this new turn marketing has taken with social media is much more “politically correct”. Businesses are getting to know their customers and publishing content that WILL benefit them. Slamming your competition is considered poor taste. Even better, using social media for marketing is GREEN!
About me
Hello, my name is Carla and I'm a Mom and the social media intern for my son's company Adrenaline Commerce, LLC. It's an interesting challenge, so I'll do my best to chronicle my experience in hopes that I can help others like me. Follow my transition from Mom to Social Media Expert :-)
